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Results categorised as News
05 Dec 2011
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Liz Jaques
GroupM has downgraded its 2011 US ad forecast from 3.8% growth for all measured media to 3.3%, according to MediaPost.
05 Dec 2011
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Anne Tucker
BT chief executive Ian Livingston has outlined the company's vision for Broadband Britain to the Prime Minister, David Cameron, and the cabinet.
05 Dec 2011
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Liz Jaques
ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion - a 4.7% growth - despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
02 Dec 2011
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Grace Gargini
Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.
02 Dec 2011
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Julie MacManus
BARB's future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
02 Dec 2011
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Grace Gargini
Emmerdale's hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.
02 Dec 2011
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Julie MacManus
Armed with a 2 litre bottle of Strongbow (a "targeting" prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday's MRG conference.
02 Dec 2011
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Grace Gargini
Video-on-Demand provider FilmFlex has announced it's set to move into providing television content for the first time next year, according to chief executive Jeff Henry.
02 Dec 2011
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Julie MacManus
To combat planners' prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
02 Dec 2011
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Grace Gargini
Tesco's on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray's in-store will also own and be able to watch the film online through blinkbox.
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