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Results categorised as News
18 May 2012
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Liz Jaques
Last weekend's Britain's Got Talent final saw around 50,000 viewers use the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks on Saturday night.
18 May 2012
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Niall Johnson
The latest drama from Coronation Street (ITV1, 8:30pm) captured the biggest audience of the night as Nick Tinsley’s attempt to forget his lady problems ended up simply creating more.
17 May 2012
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Liz Jaques
Ahead of Facebook's IPO tomorrow, here are 10 key facts about the social network from Experian Hitwise:
17 May 2012
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Liz Jaques
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
17 May 2012
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Liz Jaques
Johnston Press has reported total advertising revenues down 9% in the year to 17 May. However, the regional publisher said the rate of decline has improved during the first half of 2012.
17 May 2012
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Niall Johnson
17 May 2012
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Liz Jaques
A global survey undertaken by digital marketing agency Greenlight claims that 30% of people 'strongly distrust' Facebook with their personal data, while 44% say they would 'never' click on Facebook sponsored ads.
16 May 2012
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Jamie Riddell
Jamie Riddell, creator of BirdSong: Social Media Reconnaissance, uses the new BirdSong system to analyse Clinton Cards Twitter account...
16 May 2012
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Niall Johnson
With ITV1 grabbing all the attention over the past week last night saw BBC One turn things around with with its double whammy of drama, securing the largest audience from 7:30 onwards.
16 May 2012
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David Brennan
David Brennan on why people shouldn't be too quick to call out 'TV is dying'; particularly when they don't have the right facts...
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