SEARCH
Results categorised as News
20 Apr 2012
|
Niall Johnson
Coronation Street was the most watched show of Thursday night with 8 million viewers tuning in to see Stella, Emily and Rita sort through Betty's unmentionables.
20 Apr 2012
|
Liz Jaques
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
19 Apr 2012
|
Liz Jaques
Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a 'safe' environment.
19 Apr 2012
|
Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
|
Liz Jaques
According to new research from Viacom, there is a new phenomenon called 'Tabletomics' - the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
19 Apr 2012
|
Liz Jaques
The BBC will return nearly half of the £600 million fund it was given to help the elderly and disabled convert from analogue to digital TV.
19 Apr 2012
|
Niall Johnson
Chelsea's victory over Barcelona at Stamford Bridge was the most watched show last night, attracting an audience share of 29%.
19 Apr 2012
|
Liz Jaques
ITV has signed an exclusive deal with Shazam to offer advertisers its functionality in TV spots.
19 Apr 2012
|
Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
18 Apr 2012
|
Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer