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Results categorised as News
21 Aug 2024
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Maria Iu
The agreement also for the first time includes Pearl & Dean’s Curzon.
21 Aug 2024
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Jack Benjamin
Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.
20 Aug 2024
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Sabrina Quagliozzi
Contentful, a marketing content platform, has signed a definitive agreement to acquire Ninetailed to deliver highly tailored customer experiences at scale
20 Aug 2024
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Sabrina Quagliozzi
YouTube is firing back at TikTok's growing e-commerce presence by deepening its partnership with Shopify
20 Aug 2024
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Sabrina Quagliozzi
Netflix has closed its upfront advertising deal-making for the 2024-25 TV season at a “150% plus increase”
20 Aug 2024
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Omar Oakes
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
20 Aug 2024
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Sabrina Quagliozzi
General Catalyst hires Arielle Gross Samuels, former global head of marketing at Blackstone
20 Aug 2024
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Sabrina Quagliozzi
Streaming surged to new heights in July, capturing a record-breaking 41.4% of total TV viewing, according to Nielsen’s The Gauge™
20 Aug 2024
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Sabrina Quagliozzi
Media executive Edgar Bronfman Jr. has submitted a $4.3 billion bid to acquire National Amusements, the controlling shareholder of Paramount
20 Aug 2024
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Omar Oakes
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
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