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Results categorised as News
05 Sep 2024
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Maria Iu
Preview Distillery utilises AI and machine learning, and is fully automated.
05 Sep 2024
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Jack Benjamin
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
05 Sep 2024
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Jack Benjamin
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar's latest Media Reactions survey.
04 Sep 2024
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Sabrina Quagliozzi
After CEO Linda Yaccarino declared earlier this year that the platform would prioritize video content, X has now officially launched a dedicated smart TV app
04 Sep 2024
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Sabrina Quagliozzi
e.l.f. Cosmetics is bringing music to the beauty world with the launch of its first-ever music album, "Get Ready With Music," an extension of viral Get Ready With Me beauty videos
04 Sep 2024
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Sabrina Quagliozzi
Chase has signed a multi-year sponsorship deal to become the first jersey patch sponsor of the Golden State Valkyries, the league's newest expansion team
04 Sep 2024
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Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
04 Sep 2024
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Sabrina Quagliozzi
The Guardian US announced the appointment of Sara Badler as Chief Advertising Officer, North America, effective immediately
04 Sep 2024
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Sabrina Quagliozzi
The J.Crew catalog, a staple of the brand's identity since the 1980s, is making its return after a seven-year hiatus
04 Sep 2024
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The Media Leader Staff
Over 500 vetted and quality-approved training courses for industry professionals are being made available in one place for the first time.
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