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Results categorised as News
11 Dec 2024
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Jack Benjamin
The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.
11 Dec 2024
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Maria Iu
The programmatic ad platform's UK north leader on a focus on content signals, the industry's commitment to sustainability and his favourite ads.
11 Dec 2024
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Jack Benjamin
At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.
11 Dec 2024
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Maria Iu
The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.
09 Dec 2024
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Jack Benjamin
Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.
09 Dec 2024
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Maria Iu
A deal was confirmed on Monday.
09 Dec 2024
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Jack Benjamin
GroupM's This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
09 Dec 2024
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Jack Benjamin
GroupM's president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
08 Dec 2024
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Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
06 Dec 2024
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Jack Benjamin
Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.
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