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Results categorised as Digital
16 Sep 2022
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Kate Millington
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
15 Sep 2022
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Andy Brown
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
15 Sep 2022
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The Media Leader Staff
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
15 Sep 2022
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The Media Leader Staff
In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.
15 Sep 2022
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The Media Leader Staff
In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.
15 Sep 2022
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Josh Partridge
With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo's head of EMEA.
15 Sep 2022
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Bianca Barratt
Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.
14 Sep 2022
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The Media Leader Staff
In brief: The UK Government is reportedly reviewing its anti-obesity strategy, which would impose new TV and online advertising restrictions.
13 Sep 2022
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The Media Leader Staff
In brief: A multi-billion pound lawsuit is being brought against Google in the UK and EU in which the tech behemoth stands accused of anticompetitive conduct in the digital advertising market.
13 Sep 2022
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The Media Leader Staff
In brief: sports publication The Athletic has launched advertisements across its website and mobile app, publisher David Perpich announced.
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