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Results categorised as Digital
21 Mar 2023
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Omar Oakes
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
20 Mar 2023
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Phil Miles
YouTube's MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.
16 Mar 2023
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Marcos Angelides
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
16 Mar 2023
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Bhavin Balvantrai
Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.
16 Mar 2023
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Phil Rowley
We need to rethink Artificial Intelligence's use and power in our lives as humans are on course to hit a wall with innovation.
16 Mar 2023
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Jack Benjamin
Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.
16 Mar 2023
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Ella Sagar
The Media Plan: Irn-Bru's latest campaign uses an integrated video-led media strategy across "key Gen Z focussed" channels.
15 Mar 2023
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Ella Sagar
Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.
15 Mar 2023
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Jack Benjamin
NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch's publishing empire.
14 Mar 2023
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Ella Sagar
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
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