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Results categorised as Digital
05 Apr 2023
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Ella Sagar
WeAre8's chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
05 Apr 2023
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James Chandler
This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.
04 Apr 2023
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Ian Moss
UK Stop Ad Funded Crime's (UKSAFC) Ian Moss outlines how stakeholders in programmatic advertising can and should address the "moving target" of systemic ad fraud in the system.
03 Apr 2023
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Greg Grimmer
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.
31 Mar 2023
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Jack Benjamin
In brief: NewsGuard will test chatbots' performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
31 Mar 2023
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Ian Gibbs
Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
30 Mar 2023
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Jack Benjamin
In brief: Microsoft says its goal is to "drive more traffic to publishers in this new world of search".
29 Mar 2023
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The Media Leader Staff
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
29 Mar 2023
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Jack Benjamin
Publishers have had potential revenues from their IP stolen from tech vendors, their trade bodies allege, and the problem may only become bigger with the rise of AI, writes Jack Benjamin.
29 Mar 2023
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Ella Sagar
David Trencher, head of large customer sales, UK, EMEA & Australia at Reddit, shares what he would do if he took a year off work and what he would change when dealing with agencies.
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