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Results categorised as Digital
19 Apr 2023
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Jack Benjamin
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
18 Apr 2023
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Tom George
The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin's cross-media measurement solution, writes the ISBA-backed initiative's CEO.
18 Apr 2023
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Jack Benjamin
An assessment by Scope3 has found direct digital ad inventory like Teads' greatly reduces emissions from digital advertising.
17 Apr 2023
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The Media Leader Staff
WPP CEO Mark Read will open the Media Leaders Awards' results ceremony at next week's awards ceremony, with a fireside chat about leadership with The Media Leader's editor Omar Oakes.
17 Apr 2023
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Hannah Williams
In advance of Earth Day, Good-Loop's Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
14 Apr 2023
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Jack Benjamin
The creation of the task force follows Italy's decision to ban ChatGPT earlier this month.
14 Apr 2023
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Ella Sagar
As part of our series on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
13 Apr 2023
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Ella Sagar
Members of our Future 100 Club share what they think advertising has in store.
13 Apr 2023
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David Lucy
The big digital players getting into econometrics can only be good for the industry… right? December19's head of performance isn't so sure.
11 Apr 2023
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Matt Hill
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.
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