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25 Feb 2025
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Jack Benjamin
The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.
25 Feb 2025
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Jack Benjamin
CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting 'our money where our mouth is'.
20 Feb 2025
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Jack Benjamin
StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands "from social out".
14 Feb 2025
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Lauren Wetzel
The industry has been over-reliant on cookies for too long. But they've become a distraction while larger, more damaging practices have continued unchallenged. It's not really about cookies — it's about privacy.
13 Feb 2025
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Jack Benjamin
An Adalytics report last week found a number of brands inadvertently ran advertising against child sexual abuse material. Third-party brand-safety verification tools may be less useful than simple inclusion lists, according to experts.
03 Feb 2025
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Jack Benjamin
According to data shared by Mantis, keywords such as "victims", "injuries", "wounds" and "incident" have been commonly flagged by standardised agency blocklists.
16 Jan 2025
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Jack Benjamin
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
17 Dec 2024
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Paul Edwards, Karl Weaver and Chad Wollen
The Henley Centre's influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
12 Dec 2024
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Jack Benjamin
Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.
09 Dec 2024
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Jack Benjamin
GroupM's This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
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