SEARCH
Results categorised as Digital
20 Jul 2023
|
Ella Sagar
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
19 Jul 2023
|
Ella Sagar
Analysis: Now discounters are joining the retail media party.
19 Jul 2023
|
Ella Sagar
Outdoor media owner Global now offers advertisers the option to add 3D anamorphic designs to its large format roadside screens.
19 Jul 2023
|
Neil McMonagle
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media's head of digital.
19 Jul 2023
|
Danny Spears
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone's chief operating officer. (Partner content)
18 Jul 2023
|
Caspar Lee
When platforms are used to share our differences, it resonates with people. Brands should be tapping in to support and celebrate what makes us unique.
17 Jul 2023
|
Omar Oakes
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.
17 Jul 2023
|
The Media Leader Staff
CEO Adam Singolda spoke to Omar Oakes about the company's launch of Generative AI tech, what an adtech CEO does at Cannes all week, and what wannabe company founders must realise before starting out.
17 Jul 2023
|
Jack Benjamin
Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don't disrupt gamers' user experience?
14 Jul 2023
|
Dr Rebecca Whittington
Online harm against journalists is a real and serious problem. Meta's Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach's online safety editor.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer