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Results categorised as Digital
20 Sep 2010
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Niall Johnson
38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.
16 Sep 2010
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Liz Jaques
Project Canvas has officially been re-branded as YouView. The seven partners - the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 - have formed YouView TV Ltd.
16 Sep 2010
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Liz Jaques
Monestising digital content seems to be on top of the agenda at the moment, particularly for newspapers and magazines.
15 Sep 2010
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Gilles Storme
Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers...
15 Sep 2010
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Raymond Snoddy
Raymond Snoddy gives his views on 3D TV - hot on the heels of the IBC broadcasting exhibition and conference in Amsterdam...
10 Sep 2010
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Marnie Richards
Sky Digital Media have announced their plans to offer advertising opportunities based on behavioural and psychographic audience profiling.
10 Sep 2010
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Marnie Richards
Facebook has launched a range of new global advertising metrics, in order to understand the value of social context on the site. Social context is the sentence in the ad that shows which friends have 'liked' or engaged with the Facebook Page, event or application that the ad features.
10 Sep 2010
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Liz Jaques
A new report from comScore shows that nearly all of the top ten UK ad networks are starting to see encourgaging growth, having increased their reach over the past year. Google Ad Networks remains in the lead with a reach of more than 38 million internet users.
10 Sep 2010
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Marnie Richards
According to a new study from MiresBall and KRC Research, 4 in 10 brand representatives (from around the world) feel that social media poses challenges to their brand integrity.
09 Sep 2010
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Marnie Richards
Grazia has announced the launch of a digital television platform, with weekly programmes based on the magazine's "Ten Hot Stories", featuring fashion, beauty and entertainment news.
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