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Results categorised as Digital
13 Oct 2010
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Tom Ewing
Tom Ewing, social media specialist at Kantar Media, follows up on James Myring's 'The piracy arms race' article, saying there is one voice in the piracy debate that continues to be unheard - the voice of the pirates themselves...
11 Oct 2010
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Liz Jaques
Just days after Google TV dominated the headlines, Apple TV has stepped in to take the limelight.
11 Oct 2010
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Tom Cape
Tom Cape, managing director of Capablue, looks at the commercial opportunities surrounding internet TV...
08 Oct 2010
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Liz Jaques
Social networking has surpassed TV viewing as the biggest waste of people's time, according to Advertising Week.
07 Oct 2010
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Liz Jaques
GfK MRI is set to change its magazine survey to include digital consumption on all platforms, including the web, digital editions received via email, smartphone apps, e-readers and tablets.
05 Oct 2010
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Liz Jaques
UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).
01 Oct 2010
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Helen Gawor
Helen Gawor, Connect Insight, says: "Online advertising effectiveness studies became a joke when one research supplier was asking respondents 'Have you seen any advertising for X brand' when the ad was clearly on the page hosting the research...when it's bad, it's really bad!"
24 Sep 2010
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Liz Jaques
Despite the killer headlines, it seems unlikely that Blackberry's new tablet device will come anywhere near to denting Apple's leading market share, let alone diminish it completely.
22 Sep 2010
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Lisa Rokny
Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: "People and process are the real barriers not media or technology"...
22 Sep 2010
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Raymond Snoddy
Raymond Snoddy on paywalls: "Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right...
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