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Results categorised as Digital
02 Dec 2010
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Liz Jaques
The AOP has unveiled its first 'New Rules of Engagement' study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
02 Dec 2010
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Jessica Hallsworth
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people 'just wanting to see what all the fuss is about'.
30 Nov 2010
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Niall Johnson
The UK's online population was edging ever-nearer to 40 million user mark during October, according to data released by UKOM.
23 Nov 2010
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Liz Jaques
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.
23 Nov 2010
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Liz Jaques
Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
22 Nov 2010
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Liz Jaques
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
22 Nov 2010
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Dylan Mouratsing
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media...
19 Nov 2010
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Liz Jaques
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.
19 Nov 2010
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Lola Olokodana
The unveiling of Facebook's new 'modern messaging system' on Monday - codenamed Project Titan - might have felt like Ground-hog day for many... is it a Google Wave mark II?
18 Nov 2010
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Liz Jaques
Nielsen has admitted to more discrepancies with is online measurement system - this time it has under-counted unique visitors to the top 1,000 sites on the web by an average of 5%.
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