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Results categorised as Digital
13 Dec 2010
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Liz Jaques
TV on-demand services ITV Player and 4OD will be available on Sony's PlayStation3 games console later this week.
13 Dec 2010
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Vic Davies
In response to Derek Jones' 'Will video kill the reach and frequency stars?' article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency...
09 Dec 2010
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Derek Jones
Speaking at the Online Video Summit in London yesterday, Tremor Media's VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues - accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
09 Dec 2010
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Karen Canty
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold...
08 Dec 2010
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Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
08 Dec 2010
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Derek Jones
Globally, online video advertising budgets will come from print and from TV, not from online display or search, according to Bill Lederer, CEO of Kantar Video.
06 Dec 2010
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Derek Jones
Advertisers today welcomed Culture Secretary Jeremy Hunt's announcement that the UK is pressing ahead to achieve up to 90% coverage for "superfast" broadband by 2015.
06 Dec 2010
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Derek Jones
Well it can't be the year of mobile yet again and it won't yet be the year of connected TV, so what if the media industry, and most particularly the agency market, focused rather more internally?
03 Dec 2010
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Liz Jaques
Flipboard, 'the world's first social magazine' - a iPad app that allows you to create your own digital magazine from shared links - is conducting an ad test with publishers.
02 Dec 2010
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Liz Jaques
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
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