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Results categorised as Digital
24 Aug 2023
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Jack Benjamin
GroupM will leverage SeenThis' proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.
22 Aug 2023
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Jack Benjamin
Schvartz will be responsible for leading Pinterest's sales strategy and execution in its EMEA growth markets.
21 Aug 2023
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Jack Benjamin
GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.
21 Aug 2023
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Jack Benjamin
London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.
21 Aug 2023
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Jack Benjamin
"Problematic" proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
16 Aug 2023
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Raymond Snoddy
A newspaper with a history of Conservative ownership and readership is hardly going to suddenly veer to the left, but a new, more independent owner could revisit the sins of the recent past and put them right.
15 Aug 2023
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Jack Benjamin
A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.
14 Aug 2023
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The Media Leader Staff
Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.
14 Aug 2023
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Lucy Cutter
Kinetic's head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
11 Aug 2023
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Omar Oakes
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
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