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Results categorised as Digital
15 Jun 2012
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Liz Jaques
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here...
15 Jun 2012
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Julie MacManus
The panel at Media Playground 2012's Data Debate opened by considering the impact that data has had on the advertising marketplace
14 Jun 2012
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The Media Leader Staff
Speaking at MediaTel Group's Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
14 Jun 2012
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Liz Jaques
News International has unveiled multi-platform audience figures across all NI platforms - print, website, tablet and smartphone.
14 Jun 2012
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Jeff Siegel
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward...
13 Jun 2012
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Liz Jaques
In Q1 2012, online ad revenue in the US set a new record (for the reporting period) at $8.4 billion, up 15% year on year, according to the IAB and PriceWaterhouseCoopers.
11 Jun 2012
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Liz Jaques
In an interview for futurescape, Anthony Rose, CTO of Zeebox, revealed that the social TV company is launching a second screen Euro 2012 proposition, with real-time voting, as well as a 'Be The Ref' widget.
11 Jun 2012
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Liz Jaques
"The more experienced users become, the more cautious they get in order to avoid aggressive tracking," claims Frederic Filloux in today's Monday Note.
11 Jun 2012
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Liz Jaques
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
11 Jun 2012
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Liz Jaques
The completion of DMGT's merger with online property site Zoopla following OFT clearance is a sign of strategically repositioning the group towards growth, according to Investec.
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