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Results categorised as Digital
09 Nov 2023
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Jack Benjamin
Newsworks and the PPA are looking to introduce an "enhanced measurement solution," but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.
09 Nov 2023
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Ella Sagar
The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
09 Nov 2023
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Ella Sagar
Advertisers are forecast to spend 4.8% more than last year's record £9bn during Q4 2023, according to new AA/WARC data.
07 Nov 2023
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Ric Hayes
There's a big difference between being relevant to people and personalizing your communication, writes SocialChain's group strategy director.
07 Nov 2023
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Jack Benjamin
Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.
06 Nov 2023
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Phil Rowley
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
06 Nov 2023
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Ella Sagar
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling "lack of creativity" and "unease" around the sector. The CMO tells us why.
02 Nov 2023
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Omar Oakes
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
01 Nov 2023
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Ella Sagar
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
01 Nov 2023
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Jack Benjamin
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
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