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Results categorised as Digital
24 Nov 2023
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Audrey Danthony
Ahead of Cop28, are we using the right KPIs to reduce our digital advertising emissions, asks Impact+'s co-founder.
23 Nov 2023
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Ella Sagar
Audience data company Samba TV has partnered with "omnichannel" ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
22 Nov 2023
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Ella Sagar
Sky Media's investment director shares how she started in media and two non work-related goals she would like to achieve.
21 Nov 2023
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Simon Lonsdale
Focussing mostly on sales could mean advertisers underestimate retail media's true potential, which can work for both shopper and brand marketers.
20 Nov 2023
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Emil Bielski
Media talking about 'creative' is too narrow in ambition. It's creativity that will become the most priceless commodity in our industry.
17 Nov 2023
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Jack Benjamin
Delegates at the Conscious Advertising Network's conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
15 Nov 2023
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Jack Benjamin
The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.
14 Nov 2023
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Jack Benjamin
Research from Columbia University's Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
10 Nov 2023
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Belinda Barker
News publishers still rely on social media platforms for added reach. World Media Group's CEO asks how they are leveraging their strong brand values on social to drive audiences.
09 Nov 2023
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Jack Benjamin
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI's ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.
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