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Results categorised as Digital
15 Dec 2023
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Ella Sagar
At the Future of TV Advertising Global this month, the UK's top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
15 Dec 2023
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Bill Duggan
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
14 Dec 2023
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Mark Bucknell
The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
13 Dec 2023
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Jack Benjamin
Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.
12 Dec 2023
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Omar Oakes
Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year.
12 Dec 2023
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Emma Newman
It’s important to take a step back every now and then to take stock and celebrate our wins. Despite recent damning reports, there is a lot for digital advertising to shout about.
12 Dec 2023
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Ella Sagar
What were the top innovations and debates in out-of-home this year?
11 Dec 2023
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Phil Rowley
We need to think bigger than gaming and think 'gamification'. There are three actions we can take to bring gaming into the marketing mainstream.
08 Dec 2023
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The Media Leader Staff
Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.
07 Dec 2023
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David Price
Dynamic optimisation using AI should be a good thing for broadcasters' connected TV services, but it's uncertain whether the industry can adapt to make it happen.
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