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Results categorised as Digital
29 Jan 2024
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Ella Sagar
Lauren Ogúndèkó is on a mission to "debunk" myths about AI in media this year.
27 Jan 2024
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Ella Sagar
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
26 Jan 2024
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Ella Sagar
Combining OOH on the Tube with large-format roadside digital screens has incremental impact on brand and performance outcomes, particularly for luxury buyers, according to new research.
25 Jan 2024
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Ella Sagar
Pay.UK's Current Account Switch Service, has added Twitch to its plan for the first time to target "hard-to-reach young adults".
25 Jan 2024
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Nina Franck
Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.
25 Jan 2024
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Jack Benjamin
Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom's recent acquisition of Flywheel.
25 Jan 2024
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Maria Iu
UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.
24 Jan 2024
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Jack Benjamin
Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.
22 Jan 2024
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The Media Leader Staff
Reddit’s North America senior managing director joins Jack Benjamin to discuss the future of the platform, its usefulness to advertisers attempting to reach niche communities and whether changes made to please advertisers risk alienating its existing user base.
22 Jan 2024
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Ella Sagar
A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?
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