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Results categorised as Digital
05 Feb 2024
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Ella Sagar
Nearly three-quarters of consumers are "unwilling" to pay extra to opt out of advertising on Amazon Prime Video, according to new research.
05 Feb 2024
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Graham Swallow
The video platform is targeting the big screen — and watch time has become the number one predictor of channel revenue.
05 Feb 2024
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Jack Benjamin
The three digital advertising companies reported ad revenue growth of 11-26%.
02 Feb 2024
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The Media Leader Staff
Havas Media Group’s chief data and product officer, Laura Kell, explains that first-party data, while useful, can limit new customer acquisition if overly relied on.
02 Feb 2024
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Omar Oakes
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a "co-pilot" for editors.
01 Feb 2024
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Omar Oakes
"Context" is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
01 Feb 2024
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Aidan Mark
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
31 Jan 2024
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Ella Sagar
Octave's director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.
30 Jan 2024
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Omar Oakes
"You can't continue to focus just on performance marketing without looking after your brand," says Bloomberg Media's Europe MD, Duncan Chater.
30 Jan 2024
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Luke Fenney
Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.
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