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Results categorised as Digital
04 Apr 2024
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Ella Sagar
Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.
04 Apr 2024
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Ella Sagar
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
03 Apr 2024
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Ella Sagar
The newspaper's advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
28 Mar 2024
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Jack Benjamin
Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a "brandformance" strategy all year round.
28 Mar 2024
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Sam Bird
We need to understand "the most powerful force to influence consumer behaviour" to leverage them on behalf of brands.
28 Mar 2024
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Ella Sagar
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
28 Mar 2024
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Barney Worfolk-Smith
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
27 Mar 2024
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Ella Sagar
He joined as media director of video and podcast in 2023.
27 Mar 2024
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Ella Sagar
Mail Metro Media's client and planning director shares her "sliding doors moment" and why 2024 is "the year of community" for brands.
27 Mar 2024
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Jack Benjamin
BBC director-general Tim Davie set out a plan for more investment in BBC Studios as it looks to reform the licence fee.
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