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Results categorised as Digital
23 Jun 2016
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The Media Leader Staff
Q&A: Everyone is now a player - and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
23 Jun 2016
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The Media Leader Staff
A new IPA report, written by Peter Field and launched during Cannes, shows that a "destructive trend" of short-term commitment and investment short-fall has enveloped the ad industry.
22 Jun 2016
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Neil Alldritt
The marriage between out-of-home and digital media has its challenges, but ultimately there's a deep audience connection which should result in wedded bliss, writes Crimtan's Neil Alldritt
21 Jun 2016
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The Media Leader Staff
UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
21 Jun 2016
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Clarissa Windsor
Clear Channel's premium digital brand has unveiled its latest sites in Greater Manchester: Storm Mancunian Tower and Storm Trinity Way.
21 Jun 2016
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Clarissa Windsor
The new design means every ad campaign can now be delivered to all mobile, tablet and desktop devices while print ads can be transformed into HTML5 animated creative to run in app.
20 Jun 2016
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Matt Bell
Brands are shifting ever more spend on to Facebook, so it's high time they got some hard data about advertising on the site, writes Matt Bell, head of digital strategy at MEC
17 Jun 2016
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Chad Potter
After going online-only, the Independent recorded a healthy increase in traffic back in April, but just one month on it looks like the title is in trouble already.
15 Jun 2016
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Clarissa Windsor
Sky is to replace its long-running Sky Movies service in the UK with 'Sky Cinema' - with a bigger library, better HD and films available closer to theatrical release dates.
14 Jun 2016
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Ellen Hammett
Developed in partnership with Kantar Media, the move will allow advertisers, agencies and broadcasters to analyse viewing across smartphones, tablets and PCs for the first time.
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