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Results categorised as Digital
21 Oct 2016
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The Media Leader Staff
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global's Heart, Capital and Radio X, and Bauer Media's KISS.
20 Oct 2016
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Rick Jones
Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform's Rick Jones.
19 Oct 2016
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Ellen Hammett
The monthly magazine, which came to life in 2001 and launched its website in 2007, has seen its print circulation decline significantly over the last few years.
19 Oct 2016
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The Media Leader Staff
Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers' growing rejection of online advertising.
17 Oct 2016
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Jon Block
Brands will soon be able to target consumers while still respecting their privacy, writes Videology's Jon Block. It's time to start selling the benefits to the public.
14 Oct 2016
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Mark Finney
In the wake of Facebook's video measurement blunder, ISBA's Mark Finney outlines the options for a transparent solution.
14 Oct 2016
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The Media Leader Staff
Cartoon: Samsung's product recalls ends in tragedy
13 Oct 2016
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The Media Leader Staff
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
12 Oct 2016
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Roy Jeans
A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK's Roy Jeans explains the consequences.
12 Oct 2016
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Ellen Hammett
36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
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