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Results categorised as Digital
19 Apr 2024
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Ella Sagar
Industry leaders united at The Future of Brands to discuss whether the disciplines should get back together.
18 Apr 2024
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Ian Mc Grath
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an "either/or" approach to "and" thinking.
18 Apr 2024
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Ella Sagar
New research claims that a BBC funded by advertising "would be bad for everyone".
17 Apr 2024
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Ella Sagar
The Media Leader looks back on recent interviews from the Fishbowl series to see what's been on clients' minds.
16 Apr 2024
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Ella Sagar
The independent commercial radio station has launched a campaign across TV, OOH and social.
15 Apr 2024
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Jack Benjamin
The Guardian, followed by The Independent, had the highest reach among "qualities" according to the latest Pamco data.
15 Apr 2024
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Ella Sagar
Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?
12 Apr 2024
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Ella Sagar
The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.
12 Apr 2024
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Ella Sagar
The UK online audience measurement body has hired Sarah Miller.
11 Apr 2024
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Jack Benjamin
Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.
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