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Results categorised as Digital
03 May 2024
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Ella Sagar
Across the group, strong digital and programmatic growth were isolated as principal drivers.
03 May 2024
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Jon Block
The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.
03 May 2024
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Ella Sagar
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
02 May 2024
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Gregor Chalmers
Spot attribution has enabled us to make TV accountable like digital, but it's a narrow measurement that misses the true power of TV.
02 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
01 May 2024
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Ella Sagar
Dax shared four new innovations to Dax audience segments, precision targeting, programmatically enabled 3D outdoor and holistic audio measurement solutions at an event on Tuesday.
01 May 2024
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Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
01 May 2024
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Ella Sagar
The publisher ad platform's head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
30 Apr 2024
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Ella Sagar
Spotify will utilise video content "in a bigger way" on the platform this year, but what will this look like?
29 Apr 2024
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Jack Benjamin
YouTube's ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
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