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Results categorised as Digital
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
14 May 2024
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Ella Sagar
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
13 May 2024
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Ella Sagar
A coalition of media businesses has penned an open letter highlighting the "disastrous impact" the BBC's plan to take on advertising would have on the sector.
10 May 2024
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Matt Hill
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
10 May 2024
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Ella Sagar
The Bauer Media Audio UK CEO's priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
09 May 2024
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Ella Sagar
Total ad revenue was up 3%, but was "offset" by 16% decline in ITV Studios.
09 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
08 May 2024
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Ella Sagar
Agencies and advertisers need to "push back" on "the flood of money" going into social and untrusted environments, according to sales leaders.
08 May 2024
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Ella Sagar
The global podcast platform recorded 23% organic growth in Q1.
07 May 2024
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Ella Sagar
There is a rough 50/50 split in marketers' reactions to Google's delay in cookie deprecation.
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