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Results categorised as Digital
17 Jun 2024
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Ella Sagar
The UK registered the highest growth rate among key markets in Magna's Global Ad Forecast.
17 Jun 2024
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Jack Benjamin
The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.
14 Jun 2024
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Omar Oakes
Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
13 Jun 2024
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Ella Sagar
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
13 Jun 2024
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Jack Benjamin
A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.
13 Jun 2024
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Ella Sagar
The AA and Media Smart had to take "a unique approach" to raise awareness among young people following the surprise general election date.
13 Jun 2024
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Ella Sagar
The machine-learning solution will "continuously learn and optimise delivery" and can be applied to advertisers' first-party datasets through a data clean room.
12 Jun 2024
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Jack Benjamin
Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.
12 Jun 2024
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Ella Sagar
The TV network's commercial director shares her death row meal and her greatest achievement.
11 Jun 2024
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Ella Sagar
Adelicious will host and monetise the Daily Mail owner's current and upcoming shows.
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