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Results categorised as Digital
17 Nov 2020
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Lawrence Dodds
Advertisers need to be clear on their strategies before jumping on the shoppable media trend, argues Lawrence Dodds, client director at UM London.
10 Nov 2020
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Sam Tidmarsh
In this roundtable, Mediatel Events' Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce.
09 Nov 2020
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Emma Newman
Partner content: PubMatic's CRO Emma Newman evaluates the difference between a good supply-side platform and an excellent one.
04 Nov 2020
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Michaela Jefferson
ISBA's Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)'s proposed technical framework for cross media measurement.
04 Nov 2020
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Fran Quilty
Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.
28 Oct 2020
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Jan Pitt
Partner content: Ad fraud has not only infected the vast body of the online space, but continues to rapidly mutate into ever more damaging strains, writes ABC's commercial director Jane Pitt.
26 Oct 2020
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Dr James Carney
Dr James Carney, founder of AI-powered intelligence company Texture.AI, reveals how the US presidential election has played out over Twitter.
23 Oct 2020
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Michaela Jefferson and Sam Tidmarsh
Mew outlines how the IAB UK is addressing the concerns of the ICO, as well as his thoughts on the demise of third-party cookies and digital ad bombardment.
21 Oct 2020
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Raymond Snoddy
Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’
15 Oct 2020
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Craig Tuck
According to new research, there is no downside to advertising appearing in negative sentiment - yet brand safe - content. The Ozone Project's chief revenue officer, Craig Tuck, explains.
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