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Results categorised as Digital
19 Nov 2021
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Natalia Escribano
Partner content: More media buyers are learning how to implement programmatic OOH and there are more unified standards and measurements coming into place.
16 Nov 2021
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Ella Sagar
Digital media data platform DoubleVerify has made its measurement solution available in Europe, Mediatel News can reveal.
15 Nov 2021
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Kate Ivory
Brands need to act now to harness the conversion opportunity from "Wow Right Now" strategies.
12 Nov 2021
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Omar Oakes
Even the world's biggest advertisers are now too small to lobby tech giants and it's time we stopped pretending their open letters will lead anywhere
11 Nov 2021
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Ella Sagar
About a quarter of the world's most popular brands' Instagram followers are defined as "fake" or "suspicious" accounts, according to new research.
11 Nov 2021
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The Media Leader Staff
The series 'You Do You' represents the first-ever social reality series from 4Studio, Channel 4's branded entertainment team.
10 Nov 2021
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The Media Leader Staff
Housing and homelessness charity Shelter is using YouTube to create a "virtual log fire" to raise funds using the Google platform's revenue-share model.
10 Nov 2021
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Rakhee Jogia
Consumer experience must inform a more human understanding of effectiveness, argues the international MD of Rakuten Advertising.
10 Nov 2021
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Ella Sagar
Marketers are still too timid to place ads next to hard news, including content about Covid-19, because of an over-reliance on keyword searches, a conference heard.
04 Nov 2021
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The Media Leader Staff
Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.
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