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Results categorised as Digital
14 Dec 2021
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Omar Oakes
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
09 Dec 2021
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Lloyd Greenfield
There is a place for personalised advertising, but for brands that have done the hard work through their marketing, writes The Programmatic Advisory's strategy director
07 Dec 2021
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Ella Sagar
Teads will include the diverse media network on its platform, enabling advertisers to buy inventory from a range of minority publishers.
02 Dec 2021
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Ella Sagar
Meta is continuing funding of its journalism training project to encourage more diverse and regional journalists to join local newsrooms in the UK.
01 Dec 2021
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Ella Sagar
Unruly has introduced a content-level targeting solution in an effort to "standardise" programmatic buys for over-the-top TV and CTV.
30 Nov 2021
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Ella Sagar
The Competition and Markets Authority said the only way "competitive concerns" can be addressed is for Meta to sell Giphy in its entirety .
30 Nov 2021
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Ed Stevens
Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.
29 Nov 2021
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The Media Leader Staff
Twitter co-founder Jack Dorsey has stepped down as CEO of the company after chief technology officer Parag Agrawal was appointed by the board to replace him.
26 Nov 2021
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Ella Sagar
The UK's data-privacy watchdog has set out new standards to prevent the "excessive collection of personal information" by online advertisers and companies.
24 Nov 2021
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Philippe Dominois
Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.
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