SEARCH
Results categorised as Digital
07 Feb 2022
|
Omar Oakes
Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal.
07 Feb 2022
|
Omar Oakes
It's long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it's literally a price worth paying.
04 Feb 2022
|
Omar Oakes
Week in Media: Amazon's advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.
31 Jan 2022
|
Jean-Paul Edwards
Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.
31 Jan 2022
|
Steve Taylor
Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?
31 Jan 2022
|
Omar Oakes
The digital media giants' divergent destinies could become much clearer this week, writes the editor.
27 Jan 2022
|
Omar Oakes
Durrani joined Bloomberg as the company’s first commercial editor to work across Europe, Middle East and Africa.
27 Jan 2022
|
Omar Oakes
ISBA's initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.
26 Jan 2022
|
Omar Oakes
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
26 Jan 2022
|
Helle Jabiri Falck
Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer