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Results categorised as Digital
29 Mar 2022
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Ella Sagar
ISBA's cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work
24 Mar 2022
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Alison Harding
Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.
24 Mar 2022
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Jack Benjamin
‘ViperBot’ is a global advertising fraud scheme attempting to steal over £6m in spend across connected TV and mobile video.
24 Mar 2022
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Omar Oakes
Future has continued its acquisition spree by buying a specialist gaming reviews brand and a social listening start-up.
24 Mar 2022
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Philippe Dominois
It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.
24 Mar 2022
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Jack Benjamin
In what is billed as a "world first", the pilot brings together IAB UK trade body members including Google and Meta.
23 Mar 2022
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Ella Sagar
Brands, publishers and advertisers 'waking up' to the importance of responsible and ethical media. But what sets this start-up apart?
22 Mar 2022
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Jack Benjamin
Three of BuzzFeed News’ top editors, including their editor-in-chief Mark Schoofs, resigned as the company signaled it would make cuts to its news division following the release of its Q4 2021 financials.
22 Mar 2022
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Jack Benjamin
TikTok ranked second and Google ranked sixth in the ranking.
22 Mar 2022
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Kevin Brown
Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue's co-founder.
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