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Results categorised as Digital
25 Apr 2022
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Jack Benjamin
Attention metrics will become increasingly important to marketers as a core component of their strategies moving forward.
22 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
22 Apr 2022
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Philippe Dominois
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
19 Apr 2022
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Ella Sagar
The Association of Online Publishers (AOP) has become the first trade body to stream images on its website in a bid to cut its internet carbon emissions.
14 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
14 Apr 2022
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James Diba
People trust banks and they don't need to be educated about what exactly they do with our money. Our industry should be the same.
13 Apr 2022
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Ella Sagar
March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned "in droves".
12 Apr 2022
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Jack Benjamin
Online spend is set to increase significantly over the next year, despite "below average" confidence in marketers' measurement.
12 Apr 2022
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Anna Sampson
There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.
11 Apr 2022
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Danny Donovan
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
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