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Results categorised as Digital
13 Jun 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
10 Jun 2022
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Jack Benjamin
The move would comprise a “third vertical” for the company that currently specializes in music and podcasts.
09 Jun 2022
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Ella Sagar
Times Radio has launched a dynamic campaign broadcasting reactions to live breaking news across digital out-of-home sites in real-time.
07 Jun 2022
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Brian Jacobs
We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.
07 Jun 2022
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Jack Benjamin
The once excitable are now sober, but the recent downturn need not be a death knell for NFTs so long as brands proceed with caution.
07 Jun 2022
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Billy Ryan
TikTok’s growth numbers demand advertisers’ attention – the effectiveness opportunity is too great.
06 Jun 2022
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Jack Benjamin
The ANA forecast notes that over half of loss due to fraud is attributed to click injection.
31 May 2022
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Jack Benjamin
The original social audio app was born into success. Can it stay relevant against bigger competitors?
30 May 2022
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Omar Oakes
Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.
30 May 2022
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Mike Follett
When agencies negotiate a 'cost-per-thousand' with publishers, we should ask ‘cost per thousand what?’
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