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16 Dec 2025
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Jack Benjamin
The Media Leader summarises five key themes from the past year in the increasingly blending worlds of social media and publishing.
15 Dec 2025
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Ellie Hammonds
As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
08 Dec 2025
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Jack Benjamin
WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn't have quite as big an impact on consumer spending or ad revenue as anticipated.
10 Nov 2025
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Jack Benjamin
Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.
16 Oct 2025
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Ellie Hammonds
A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
10 Oct 2025
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Ellie Hammonds
The decision offers confirmation of Google's market power and enables the UK Competition and Markets Authority (CMA) to consider and implement proportionate intervention measures to ensure fair competition and treatment of businesses who rely on Google.
02 Oct 2025
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Lawrence Dodds
A shadow internet is emerging that isn’t the dark web or criminal. It’s lighter, faster, and crafted not for humans but for machines.
01 Oct 2025
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Jack Benjamin
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
29 Sep 2025
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Jack Benjamin
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
25 Sep 2025
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Jack Benjamin
A new study examined how high-attention media formats boost profitability, uncovering an 'astonishing absurdity' in marketing practice.
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