SEARCH
Results categorised as Agencies
03 May 2022
|
Katy Harkness
Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
03 May 2022
|
Enyi Nwosu
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
03 May 2022
|
Omar Oakes
Reprise has appointed PHD's head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.
28 Apr 2022
|
Omar Oakes
The partnership and integration is meant to enable advertisers to activate first-party data in a "privacy-centric" way.
21 Apr 2022
|
Jack Benjamin
Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
21 Apr 2022
|
Katie Hartley
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
19 Apr 2022
|
Omar Oakes
Halifax's sponsorship of The Sunday Times' Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.
12 Apr 2022
|
Geoff De Burca
Can attention be both the “North Star to effectiveness” but also “really not how advertising works”, asks MediaCom's Geoff de Burca.
11 Apr 2022
|
Danny Donovan
The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
11 Apr 2022
|
Jack Benjamin
The UK Government's media-buying account was worth more than the next two largest media account moves in 2021 combined
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer