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IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
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Ellie Hammonds
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
26 Jun 2025
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Dan Clays
Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
24 Jun 2025
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Jack Benjamin
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
24 Jun 2025
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Jack Benjamin
A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.
24 Jun 2025
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Lisa Morgan
Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.
23 Jun 2025
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The Media Leader Staff
AdLondonCalling is returning with a music quiz at the Electric Ballroom.
23 Jun 2025
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David Beaton
MMMs' rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
18 Jun 2025
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Maria Iu
The UK took home eight gongs, including two golds.
18 Jun 2025
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Ellie Hammonds
Experian will provide the collective with valuable data insights to aid effective campaign strategy.
17 Jun 2025
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Justin Lebbon
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
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