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Results categorised as Agencies
27 Jul 2023
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Omar Oakes
The Responsible Marketing Agency's founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
27 Jul 2023
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Sam Oates
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media's AV director.
26 Jul 2023
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Fergal Smithwick
This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker's modelling solutions partner.
24 Jul 2023
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Omar Oakes
Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
20 Jul 2023
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Jack Benjamin
Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
20 Jul 2023
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Elliott Millard
Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker's strategy chief.
19 Jul 2023
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Omar Oakes
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are "not walking away from their commitments".
19 Jul 2023
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Neil McMonagle
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media's head of digital.
14 Jul 2023
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Céline Craipeau
In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish's brand strategy chief.
13 Jul 2023
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Nicola Kemp
Nicola Kemp reviews 'The Blend', in which OMD UK's managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.
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