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Results categorised as Agencies
01 Dec 2023
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Omar Oakes
Twitter is too small to have such a big mouth calling the shots, writes the editor.
29 Nov 2023
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Ella Sagar
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising
23 Nov 2023
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Simon Carr
Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.
22 Nov 2023
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Ella Sagar
Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company's global expansion plans.
20 Nov 2023
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Emil Bielski
Media talking about 'creative' is too narrow in ambition. It's creativity that will become the most priceless commodity in our industry.
16 Nov 2023
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Ella Sagar
The Media Plan: We explore the strategy behind the People's Postcode Lottery's new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
15 Nov 2023
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Omar Oakes
Broadcast video-on-demand services are not adding "any material viewing time" to advertisers' media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.
15 Nov 2023
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Ella Sagar
Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?
14 Nov 2023
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Katrina Urban
We must all consider how we conduct ourselves around our colleagues; whether or not the Santa hats are on and the mistletoe is out.
13 Nov 2023
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Ella Sagar
Miroma Group and Founders Forum Group have jointly launched a company for scaleups and startups that aims to offer top-notch media-planning at competitive prices.
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