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Results categorised as Agencies
07 Dec 2023
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Omar Oakes
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
07 Dec 2023
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David Price
Dynamic optimisation using AI should be a good thing for broadcasters' connected TV services, but it's uncertain whether the industry can adapt to make it happen.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Ella Sagar
Dentsu's Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.
05 Dec 2023
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Ella Sagar
Peter Naylor, VP of advertising at Netflix, spoke to delegates of the Future of TV Advertising Global about the first year of the ad tier, and what's next for advertisers.
05 Dec 2023
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The Media Leader Staff
GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets.
05 Dec 2023
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Nicola Kemp
...but you won’t remember the meeting you missed if for. Holding true to your values is not just for Christmas, it’s for life, writes Nicola Kemp.
05 Dec 2023
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Ella Sagar
Naren Patel will take over from Simon Daglish as chair of Nabs, the mental health and wellbeing charity for the media and advertising industry.
04 Dec 2023
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Jack Benjamin
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
04 Dec 2023
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Omar Oakes
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
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