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Results categorised as Agencies
08 Jan 2024
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Richard Kirk
EssenceMediacom's strategy chief reveals new research into media channel signalling strength.
04 Jan 2024
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The Media Leader Staff
Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.
03 Jan 2024
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Maria Iu
MediaSense's Ryan Kangisser on how media agencies and advertisers can better work together.
21 Dec 2023
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Nicole Lonsdale
Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide's chief client officer Nicole Lonsdale.
20 Dec 2023
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Will McMahon
Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative?
18 Dec 2023
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Ella Sagar
From radio darlings to streaming service losses, measurement rows and Twitter debacles, The Media Leader has compiled a list of our most read stories of 2023.
13 Dec 2023
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Ella Sagar
The popular, high-tech outdoor venue's commercial director shares what he would change about dealing with media agencies and when he failed the hardest.
12 Dec 2023
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Omar Oakes
Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year.
12 Dec 2023
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Ella Sagar
What were the top innovations and debates in out-of-home this year?
11 Dec 2023
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Phil Rowley
We need to think bigger than gaming and think 'gamification'. There are three actions we can take to bring gaming into the marketing mainstream.
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