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Results categorised as Agencies
09 Feb 2024
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Audrey Danthony
Super Bowl advertising generates a huge amount of energy that results in high emissions. Here are seven ways that brands can reduce the carbon cost of their campaigns.
08 Feb 2024
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Omar Oakes
'You'll never win by doing the same thing with less money,' argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet "relative advantage" criteria.
07 Feb 2024
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Maria Iu
At a Bloomfest panel, executives from across the media industry discussed the importance of learning and how to support others.
07 Feb 2024
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Matt Hill
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
06 Feb 2024
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Kim Lambert
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people's mental health.
06 Feb 2024
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Ella Sagar
Most people think brands should be more proactive in helping them navigate high living costs, according to new research.
06 Feb 2024
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Ella Sagar
Media Smart, UK advertising's non-profit education programme, reached 845,000 young people in 2023.
01 Feb 2024
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The Media Leader Staff
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
31 Jan 2024
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The Media Leader Staff
Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.
30 Jan 2024
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Jack Benjamin
In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing "opportunities in AI", but said it would be hit by £125m in restructuring costs in 2024.
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