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Results categorised as Agencies
08 Mar 2024
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Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
07 Mar 2024
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Ella Sagar
Host Ella Sagar, editor-in-chief Omar Oakes and reporter Jack Benjamin also examine topics including Origin, ITV's BritBox sale and February's box office.
07 Mar 2024
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Ella Sagar
As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
07 Mar 2024
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Jon Waite
Brands are rightly asking what the best approach is when it comes to attention, so time to get specific about terms and how to decide which vendors to work with.
05 Mar 2024
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Katie Lee
Let’s make the time spent at work more purposeful, starting from reducing the number of comms channels we use and embracing different behavioural styles.
04 Mar 2024
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Omar Oakes
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more "introspective" about what they need, writes the editor.
04 Mar 2024
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Ella Sagar
Rachel Forde and Marco Bertozzi, co-founders of consultants' collective The Zoo.London, join Ella Sagar to talk about founding a company, misconceptions about consultancy and the senior brain drain in media.
01 Mar 2024
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Matt Bourn and Seb Munden
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
01 Mar 2024
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Maria Iu
With Freely launching in the coming months, The Media Leader asks the industry what this means for advertisers.
29 Feb 2024
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