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Results categorised as Agencies
28 Mar 2024
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Jack Benjamin
Stiga wanted to launch its new robot lawn mower in the UK, so Bountiful Cow tried to beat competitors by opting for a "brandformance" strategy all year round.
28 Mar 2024
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Sam Bird
We need to understand "the most powerful force to influence consumer behaviour" to leverage them on behalf of brands.
28 Mar 2024
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Ella Sagar
Better education, measurement, data capabilities and collaboration are just some of the ways audio can grow its presence, experts say.
28 Mar 2024
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Barney Worfolk-Smith
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
26 Mar 2024
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Ella Sagar
Havas Media Network UK will feed into the UK cross-media measurement initiative's future product scope and involve its clients in beta trials.
25 Mar 2024
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Jim Houghton
Expect ownership changes, and perhaps even IPOs, from some PE-backed agencies, while there will likely be M&A activity from those that have recently taken investment.
25 Mar 2024
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Omar Oakes
Many of the UK's most trusted and experienced leaders in media and advertising are once again joining forces to judge this year's awards.
22 Mar 2024
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The Media Leader Staff
Havas' CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
21 Mar 2024
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Maria Iu
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
21 Mar 2024
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The Media Leader Staff
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
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