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Results categorised as Agencies
27 Aug 2024
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Omar Oakes
GroupM has hired former L'Oréal executive Aisha Khan to bolster the WPP media-buying division's global ecommerce team.
27 Aug 2024
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Marshall Fleming
Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler's Climate Action Team.
22 Aug 2024
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Simon Carr
Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.
22 Aug 2024
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Jack Benjamin
According to the agency's CEO and global client director, brands have taken a more "unified" approach to advertising against both the Olympics and Paralympics this year.
16 Aug 2024
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Josh Krichefski
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative's first ambassador.
16 Aug 2024
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Jon Mew
GARM's closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies' crucial work and use your company's voice to make advertising better.
15 Aug 2024
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Kathryn Bean
After Covid-19, shorter-term bookings, campaign movements and deferment became the norm. But there's a new kind of agility and power in committing longer term.
15 Aug 2024
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The Media Leader Staff
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
14 Aug 2024
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Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
12 Aug 2024
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Omar Oakes
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency.
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