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Results categorised as Agencies
14 Oct 2024
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Jack Benjamin
Analysis: WPP's partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.
11 Oct 2024
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John Clarvis
In the first of a three-part series, The Kite Factory's John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
10 Oct 2024
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Omar Oakes
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
08 Oct 2024
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Kara Osborne
Carers are leaving our industry in droves. We must take action now: let's start with understanding the contribution that carers bring to the workplace, while increasing representation and giving proper support to employees.
04 Oct 2024
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Phil Tolliday
There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.
03 Oct 2024
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Simon Carr
Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.
03 Oct 2024
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Jack Benjamin
Voxi's summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
03 Oct 2024
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The Media Leader Staff
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl's president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders' network is looking for new partners and ways of raising money.
01 Oct 2024
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Jack Benjamin
PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
30 Sep 2024
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Omar Oakes
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
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