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Results categorised as Agencies
06 Dec 2024
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Omar Oakes
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and 'getting worse', brands should experiment more and the UK industry risks being 'overly proud' of audience panels.
05 Dec 2024
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Anna Forbes
As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV's challenges.
05 Dec 2024
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Maria Iu
The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.
05 Dec 2024
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Omar Oakes
The TV marketing body has hired Wavemaker UK's strategy head to be its first chief strategy officer.
04 Dec 2024
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Michelle Whelan
Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.
03 Dec 2024
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Maria Iu
Four executives at different levels from a range of companies share their media origin story and advice for those starting out.
02 Dec 2024
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The Media Leader Staff
Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.
02 Dec 2024
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Ian Dowds
Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.
29 Nov 2024
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Maria Iu
The Media Leader asked some of the UK’s top strategic minds to share their thoughts.
28 Nov 2024
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Omar Oakes
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD's thought-provoking research paper has found.
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